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The Waypoint Way — practical insight on AI adoption for UK manufacturing, published monthly by John Cook. No hype, no filler. The kind of thinking you normally only get from someone inside the industry. Delivered to our distribution list — add your details to receive it.

Latest Posts

How to Build an AI Business Case Your Manufacturing Board Will Actually Back

Most AI investment proposals fail not because the technology isn't sound, but because the business case doesn't speak the language of the people in the room. Here's the framework that works.

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Published monthly — to the distribution list

The Waypoint Way lands once a month — covering AI adoption, the UK AI Adoption Roadmap, manufacturing productivity, and the competitive dynamics shaping British industry. To receive it, provide your details and ask to join the distribution list. Name and email is all we need, and you can unsubscribe at any time.

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