https://waypointnorth.co.uk/news/ Practical insight on AI adoption in UK manufacturing from John Cook, founder of Waypoint North. en-gb Thu, 15 Oct 2026 08:54:07 GMT https://waypointnorth.co.uk/news/one-leadership-team-nine-different-businesses/ https://waypointnorth.co.uk/news/one-leadership-team-nine-different-businesses/ Thu, 15 Oct 2026 08:00:00 GMT hello@waypointnorth.co.uk (John Cook) Leadership AI Readiness Deep Dive Ask a managing director how ready the business is for AI and you get one answer. Ask the operations director and you often get a different business entirely. That gap is where AI programmes stall. https://waypointnorth.co.uk/news/how-to-build-ai-business-case/ https://waypointnorth.co.uk/news/how-to-build-ai-business-case/ Sun, 01 Jun 2025 09:00:00 GMT hello@waypointnorth.co.uk (John Cook) Strategy Board Presentation Most AI investment proposals fail not because the technology isn't sound, but because the business case doesn't speak the language of the people in the room. Here's the framework that works.